How to Write an AdSense-Ready Privacy Policy and About Page
Generic, copy-pasted policy pages are one of the quietest, most common reasons applications get rejected. Here's what these pages actually need to say.
It's tempting to grab a free privacy policy generator, paste in the output, and move on. The problem is that generic templates often don't mention the specific things AdSense reviewers look for — and a policy page that clearly wasn't written for your actual site is easy to spot.
What your Privacy Policy needs to cover
- A clear statement that the site uses cookies, including for advertising purposes.
- Specific mention of Google AdSense and third-party advertising partners by name.
- An explanation of what data may be collected and how readers can control it.
- A note on how the policy may be updated, and where readers can find changes.
What your About page needs to cover
- Who runs the site — a person, small team, or company, with a name attached rather than total anonymity.
- Why the site exists and what readers can expect to find on it.
- Enough specificity that it reads as written for this site, not copied from a template.
What to avoid
Avoid a Privacy Policy that never mentions advertising at all, an About page that's a single generic paragraph, or pages that are visibly identical to ones found on other unrelated sites — all of these are easy for a reviewer to flag.
How 10MillionReach handles this
We write these pages specific to each client's actual site and content — not from a template — as a standard part of our AdSense Approval service, because it's a small detail that quietly causes a disproportionate number of rejections.
AdSense Approval Services
We write policy pages specific to your actual site, not a generic template — one of the most overlooked rejection causes.
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